프로젝트명 / Project Name
POP GOES KOREA
클라이언트 / Client
Mark James Russell
작업범위 / Services
May, 2017 - Jun, 2017
한국 대중문화와 관련한 글들을
The New York Times, Billboard, Wall Street Journal,
Foreign Policy 등 매체에 기고해온
저널리스트, 소설가 Mark Russell의 책 중 하나인
Pop Goes Korea의
개정판 디자인을 진행했습니다.
킨들 에디션이 우선 공개됩니다.
Pop Goes Korea:
Behind the Revolution in Movies, Music, and Internet Culture (2nd Edition)
"Mr. Russell's book is the first by a non-Korean to explain the rise of Korea's
entertainment industries....the book could hardly be more approachable."
—Wall Street Journal(2008)
“For a country that traditionally received culture, especially from China
but also from Japan and the United States, South Korea finds itself
at a turning point in its new role as exporter.”
—The New York Times(2008)
“South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content (movies, music, comic books, TV dramas, online gaming) in Asia—and the West. Why? Who’s behind it? Pop Goes Korea tells an exciting tale of rapid growth and wild success marked by an uncanny knack for moving just one step ahead of changing technologies (such as music downloads and Internet comics) that have created new consumer markets around the world. ….
Perhaps most importantly, the stories in Pop Goes Korea are not just Korea stories. The forces of globalization, technology and media that radically reshaped Korea are coming to the rest of the world, challenging local cultures, but also providing the opportunity to fight back against Hollywood and succeed like never before. Pop Goes Korea provides the blueprint, to help people everywhere better understand these trends and prepare for what is coming next.”